HD ads drive upgrade of SeaChange platform at DISH
DISH Network is upgrading its entire platform of SeaChange International spot ad insertion systems to meet the growing demand for high-definition ad placements across...
Magna updates ad forecast for Q1: last of the declines
Magna has released an updated forecast for advertising in the US. For Q1, Magna forecasts that US media suppliers will collectively generate 3% less
Cablevision, Comcast renew NY interconnect partnership
Cablevision Systems and Comcast Spotlight , the ad sales unit of Comcast Cable, have reached a new five-year deal to continue their partnership involving...
USA Network, Ford launch game for “White Collar”
Here’s an uncommon way to immerse a brand: USA Network has unveiled “White Collar: Chasing the Shadow” (http://chasingtheshadow.usanetwork.com), an interactive game that allows fans...
NBC more optimistic about Olympics ad sales
Sports Business Journal reports that despite claims that NBC will lose $200 million on the Vancouver Games, the Peacock Network has seen
Bravo partners with Nexxus again for “Shear Genius 3”
Bravo booked an appointment with Nexxus Salon Hair Care as the sole integrated sponsor for the upcoming season of the hair-centric hit creative competition...
No more “I wish I were an Oscar Meyer Weiner…?”
The Oscar Mayer brand is launching the largest ad campaign in its 125-year history. “It Doesn’t Get Better Than This” marks a new direction...
E*TRADE details Super Bowl XLIV ad
E*TRADE Securities will introduce a new series of “Talking Baby” ads featuring a new tot. The two premier ads debut during two NFL playoff...
WSJ launches “Live In The Know”
The Wall Street Journal announced a new multimedia branding campaign entitled, "Live in the Know." The effort aims to communicate the Journal's value of...
Coke scores $12,000,000 in media value from "Idol"
The ninth season of American Idol premiered on Fox with a two night, three and a half hour special starting 1/12. Regardless of the...
CC Radio brings in-context advertising to radio
Clear Channel Radio announced the ability to automatically insert any length of audio spot immediately after specific programming or commercial spots based on content....
Seventh Generation launches first national campaign
Seventh Generation, provider of environmentally responsible products for the home, is launching its first national integrated advertising campaign. Themed "Protect Planet Home," the television,...
iheartradio display ad inventory sold out in January
CC Radio says it has completely sold out January display ad inventory for its digital music and radio app across both its Web and...
Papa John’s official Pizza Sponsor of NFL, Super Bowl XLIV
Papa John’s, the world’s third-largest pizza chain with more than 3,400 restaurants in 30 countries, announced a first-time sponsorship to be the Official Pizza...
Quiznos names WONGDOODY new AOR; launches campaign
Quiznos and WONGDOODY announced the agency has been named AOR for the toasted sandwich chain. The agency, known for its work with T-Mobile, Alaska...