Adbiz

In a Radio Masters Sales Summit seminar, Jeffrey Hedquist will demonstrate how to use the unique questions of an "Audience Needs Analysis" to uncover the gems that will make creating commercials for your client easier and more effective. Want to learn more?

The "Ultimate Guide to Digital Sales Compensation for Media Companies" is now available from Marketron. Inside, broadcast and media industry leaders can find data, tips and guidance on how to structure their digital sales commission models for success in hiring, retaining and encouraging talent, Marketron says.

Zoning out while giving a talk is not uncommon. In this column, public relations and public speaking expert Rosemary Ravinal offers some reasons why heightened self-awareness can be the hidden key to exceptional public speaking.

There’s an alternative to a "just the facts" approach when it comes to sharing analytics with clients: You can use these reports to craft stories and highlight the strengths of your stations! Turn your research into a narrative that proves a fit for advertisers and links your listeners to potential customers and ROI. Want to learn how? A Radio Masters Sales Summit in Cincinnati session has the answers.

Prospects are out there. The challenge is finding and developing new business while serving your existing clients. Fortunately, new tools can streamline the lead-generation and prospecting process: Everything is different in today's digital era, from identifying a prospect to the CNA to campaign recommendations. Here's how you can learn more.

The Association of National Advertisers' SeeHer global movement, created to eliminate gender bias in advertising and media, has teamed up with Comscore to bring to market what it calls "an industry-first digital planning audience insight" product.

For radio sellers and managers looking to gain a competitive edge, the Radio Masters Sales Summit is a must-attend for professionals seeking to enhance their skills, expand their networks, and gain invaluable insights into the future of radio sales. Click here to learn how you can attend this event in Cincinnati in mid-September.

You aren’t in competition with AI if you're a radio station operator. However, competing media outlets in your community could learn how to harness the power of AI before you do, taking advertising dollars that should have been yours. Fortunately, you can prevent that from happening. Learn how at the Radio Masters Sales Summit.

The NAB and the Library of American Broadcasting Foundation (LABF) are making the final preparation for an upcoming webinar devoted to the importance of documenting and preserving broadcast history for future generations.

In her workshops and private coaching, Rosemary Ravinal encourages her clients to invite questions to engage their audiences and demonstrate confidence in their topic. But there are times you may want to do the opposite — to dodge and redirect while keeping your cool. In this column, Ravinal offers several techniques to add to your speaker’s toolbox to avoid an array of unwanted questions.

Frequence, which has gained recognition for its advertising sales automation and workflow software, has rolled out a suite of sales activation and reporting features for its end-to-end platform. This is designed to allow its partners to sell more advertising, provide strategic consultative support and grow revenue.

Advertising intelligence Software-as-a-Service company AdImpact has signed an agreement that will combine its capabilities and proprietary ad catalog with Inscape’s ACR data and nationally representative panel (NRP). It represents a boost for clients in Connected TV, cable television and broadcast media.

It's carved itself a niche in the broadcast television industry for its viewer engagement platform, allowing programs such as "LIVE With Kelly and Mark" and newscasts to conduct real-time polls. Now, New York-based Megaphone is welcoming a new Chief Revenue Officer.

Fresh data from Borrell Associates, based on its Spring 2023 survey of some 1,938 local ad buyers, suggest that video advertising is not an actively used form of consumer connectivity. But, when it is used, broadcast TV spots are the preferred method of building more register receipts ... for now.

What gets in the way of excellence when you speak? As veteran public relations executive Rosemary Ravinal sees it, the barriers can be real or imagined, much like the mythological dragons that must be defeated or outwitted to achieve great power or gain good fortune.