Hispanic radio group Casa Media Partners, which serves various communities in the western portion of US, has signed on with Sun Broadcast Group for both sales and program content.
On the programming side, CMO will be get AccuWeather en Espanol, providing local weather and breaking weather updates.
On the sales side, the stations in the CMP group will become part of Sun Latino which will sell advertising and manage distribution.
“We are honored that Casa Media Partners has entrusted Sun with their millions of loyal listeners and unique, innovative vision in this ever changing industry.” said Julio Aponte, COO of Sun Broadcast Group. “Adding CMPs stations to our national Hispanic lineups and bringing AccuWeather en Español to their stations is an exciting step in our mission at Sun to bring the best radio experience to our clients, partners and listeners.”
“Casa Media Partners is excited to bring the AccuWeather product to our audiences.” said Joshua Mednick, Executive VP/Sales for Casa Media Partners. “The AccuWeather name represents excellence and trust, attributes we value deeply and emulate within the communities we serve.”
