Can ‘Jay Leno’ recapture late night after thud

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For the Jay Leno fans who have been tracking his progress or lack of it here is the recap how Leno performed by the number not in laughs.  Remember Conan is gone. How do you think Leno will restart his return back to late-night? Post you ideas and comments.If you had to give Leno one piece or advice what would it be?


Monday, 01/25/10
From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.2/3 in adults 18-49, a 1.5/4 in adults 25-54 and 4.3 million viewers overall.  The time-period competition included CBS’s “CSI: Miami” encore and the ABC’s “Castle.” 

Comparisons with Jay Leno’s 2008-09 averages at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.2 vs. 1.4), adults 25-54 (1.5 vs. 1.8) and total viewers (4.3 million vs. 5.1 million). 

Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49 (1.2 vs. 2.2), adults 25-54 (1.5 vs. 2.7) and total viewers (4.3 million vs. 6.9 million).

Tuesday, 01//26/10
From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 2.0/6 in adults 18-49; a 2.4/6 in adults 25-54 and 6.3 million viewers overall.  Last night’s time-period competition included CBS’s “The Good Wife” encore and ABC’s “Lost” rebroadcast.  Pending updates, Jay scored his second-highest 18-49 rating for any day of the week since December 8 and is currently at his highest total-viewer result for a any day of the week since that same date.

“The Jay Leno Show” is currently within a tenth of a rating point of the #1 rating in the hour among the major networks in adults 18-49 (pending updates) and is #1 in adults, men and women 18-34, men 18-49 and men 25-54 (tie).

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” comparisons for last night’s telecast are: in adults 18-49, 2.0 vs. 1.4; adults 25-54, 2.4 vs. 1.8; and total viewers, 6.3 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 2.0 vs. 2.2; in adults 25-54, 2.4 vs. 2.7; and in total viewers, 6.3 million vs. 6.9 million).

Wednesday, 01/27/10
No broadcast due to State of the Union address.

Thursday, 01/28/10
From 10:01-11 p.m. ET, “The Jay Leno Show” averaged of a 1.2/3 in adults 18-49, a 1.4/4 in adults 25-54 and 4.3 million viewers overall.  Last night’s competition in the time slot included CBS’s “The Mentalist” encore and ABC’s “Private Practice” rebroadcast.

“The Jay Leno Show” is currently #2 or tied for #2 in the time period among the major networks in adults 18-49, adults 18-34 and all key adult-male demos — men 18-34, 18-49 and 25-54.

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.2 vs. 1.4; in adults 25-54, 1.4 vs. 1.8; and in total viewers, 4.3 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to the “Jay Leno” debut are: in adults 18-49, 1.2 vs. 2.2; in adults 25-54, 1.4 vs. 2.7; and in total viewers, 4.3 million vs. 6.9 million.

 

Last week:
Monday, 01/18/10, from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.3/3 in adults 18-49, a 1.5/4 in adults 25-54 and 4.6 million viewers overall. Monday’s time-period competition included CBS’s CSI: Miami” and ABC’s Castle.” 

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.3 vs. 1.4), adults 25-54 (1.5 vs. 1.8) and total viewers (4.6 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.3 vs. 2.2), adults 25-54 (1.5 vs. 2.7) and total viewers (4.6 million vs. 6.9 million).

Tuesday, 01/19/10, from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.9/6 in adults 18-49, a 2.3/6 in adults 25-54 and 6.0 million viewers overall. Tuesday’s time-period competition included CBS’s “The Good Wife” encore and ABC’s rebroadcast of “The Forgotten.” In the time period, the “Leno Show” ranked #1 or tied for #1 among the major networks in adults, men and women 18-34, men 18-49 and men 25-54 and #2 in adults 18-49, total viewers and all other key measures.

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.9 vs. 1.4), adults 25-54 (2.3 vs. 1.8) and total viewers (6.0 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.9 vs. 2.2), adults 25-54 (2.3 vs. 2.7) and total viewers (6.0 million vs. 6.9 million).

Wednesday, 01/20/10, Wednesday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.2/4 in adults 18-49, a 1.6/4 in adults 25-54 and 4.5 million viewers overall. Wednesday’s time-period competition included CBS’s “CSI: NY” and ABC’s “Ugly Betty.”  In the time period, “Jay Leno” ranked #2 among the major networks in all key adult-male demographics – men 18-34, 18-49 and 25-54.

Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.2 vs. 1.4), adults 25-54 (1.6 vs. 1.8) and total viewers (4.5 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.2 vs. 2.2), adults 25-54 (1.6 vs. 2.7) and total viewers (4.5 million vs. 6.9 million).

Thursday, 01/21/10, Thursday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.4/4 in adults 18-49, a 1.6/4 in adults 25-54 and 4.5 million viewers overall. Thursday’s time-period competition included ABC’s “Private Practice” and CBS’s “The Mentalist.” Week-to-week, the Thursday “Leno Show” was up 8 percent in 18-49 rating (1.4 vs. 1.3)

Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.4 vs. 1.4), adults 25-54 (1.6 vs. 1.8) and total viewers (4.5 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.4 vs. 2.2), adults 25-54 (1.6 vs. 2.7) and total viewers (4.5 million vs. 6.9 million).

(source: data and information provided by NBC)