Building competitive multiplatform content creation and publishing

By on May, 30 2014 with Comments 0

Russell WiseWhile the television broadcast industry continues to face significant challenges with the consolidation of operations and the reduction of technical and human resources, the rise of multiplatform content distribution offers new opportunities for networks and stations to generate added revenue and build brand awareness using their unique broadcast content.

As a result, these challenges mean that broadcasters require a fast and cost-effective means of capturing content, adapting it for consumption on computers, tablets, and smartphones, and delivering it to the appropriate outlet or platform in the correct format, quickly. The evolution of digital video monitoring and logging technology has led to development of new solutions that target each of these elements to support a successful and highly competitive multiplatform content distribution service.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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