Is the Line Blurring Between Broadcast, Digital?

By on Feb, 25 2016 with Comments 0

iHeartMediaiHeartMedia investment in strategic initiatives is paying off, according to company President, Chief Operating Officer and Chief Financial Officer Rich Bressler.

The lines between digital and broadcast radio continue to blur, as consumers and advertisers increasingly see digital and broadcast radio “as the same thing.” And by maximizing all media platforms iHeart is bringing in “new” money, he told analysts on an earnings call Thursday.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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