Branding Helps in PPM Markets

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Nielsen1By Clark Smidt, Broadcast Connector


Broadcast Connector programming consultant Clark Smidt takes a look at PPM data from Nielsen Audio radio markets #6 Houston – #10 Boston. A big takeaway — Presentation, branding, grabbing ears doesn’t cost; it makes money. Exact survey dates are July 16-August 12 but it’s called August.

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