Brain study says putting ads on radio is a no-brainer

By on Sep, 30 2014 with Comments 0

iHeartMediaA study from Neuro-Insight, commissioned by iHeartMedia, shows that in the minds of study participants, radio ads consistently outperform television ads – particularly in brain-to-brain contests featuring ads for the same product.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.