Bonneville Adds Veritone For Digital Metrics

By on Oct, 25 2016 with Comments 0

Salt Lake City-based broadcast and digital media company Bonneville International Corp. is the latest radio station owner to partner up with a growing provider of cloud-based “AI” media analytics and cognitive solutions.

In a deal forged last week, Bonneville will now have access to the Veritone Inc. Cognitive Media Platform (CMP), which allows for near real-time audio and video capture, indexing and analytics for AM and FM radio stations.

Specifically, Bonneville will be able to use Veritone’s CMP to redistribute audio and broadcast content, transcribe archived media and measure advertising efficacy. Broadcasts and programming are recorded in real-time, for transcription and data intelligence processing.

“We were seeking a solution that could index and analyze our broadcast programming in real-time, to provide our advertising partners with increased visibility, transparency and accountability,” Bonneville president Darrell Brown said.

Veritone president Ryan Steelberg added, “We’re excited to be working with Bonneville and its radio and television stations. Our Cognitive Media Platform will enable Bonneville to provide its advertising clients with real-time visibility, accountability and performance analytics.”

 

Bonneville owns and operates radio stations in Seattle, Phoenix, Denver, and Salt Lake City. It also owns and operates NBC affiliate KSL-TV in Salt Lake City.

 

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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