You know that lion’s roar heard at the start of many a feature film and Tom & Jerry cartoon?
Gannett’s TV spinoff company, Tegna, is now likely roaring in approval of a deal with Metro-Goldwyn-Mayer (MGM) that sees the launch of what’s described as “a live, interactive, multi-platform topical entertainment program” set for launch in fall 2017.
Dubbed “BOLD,” the program is being shopped ahead of the start of NATPE 2017 Monday evening (1/16) in Miami Beach as “the industry’s first live multi-daypart syndicated show spotlighting the day’s essential stories, information and trending social media content in real-time across multiple screens.”
BOLD stands for “Broadcast Online Live Daily,” and it will be produced unique to each time zone.
Perhaps a competitor to Tribune Media‘s nightly Newsfix, each live 30-minute episode “will be distinct and able to capture the stories people are talking about at that exact moment.”
In prepared comments, Tegna Media President Dave Lougee said, “Daytime TV has become predictable and similar. BOLD will be different. The show will reflect how viewers are consuming content across multiple platforms at the same time. BOLD combines those experiences in an informative, interactive and innovative way. BOLD will do the heavy lifting, bringing together the day’s top stories, funny and emotional content and viral videos in one place. We are thrilled to be working with MGM. Their exceptional track record speaks for itself and we believe, together, we can help BOLD break the mold of daytime TV.”
John Bryan, president of domestic TV distribution at MGM, added, “Tegna has a significant footprint across the U.S. with a group of very successful television stations. Since this is a live program created by stations for stations, it will speak to our client base. We’re excited to partner with Tegna and tap into their creative approach to integrating social media and broadcast television with these live feeds.”
BOLD will be distributed by Tegna Media and MGM and will air across Tegna Media stations and be sold in syndication.
RBR + TVBR Editor-in-Chief Adam R Jacobson will be onsite at NATPE 2017 in Miami Beach on Jan. 17 and 18. Seek a meeting? Please email Adam at [email protected].