Black Friday in flux

By on Oct, 16 2014 with Comments 0

ShoppingBlack Friday is a key event for retailers but for a number of reasons, its importance is diminishing – but if anything, the changes could play into the hands of clever broadcasters.

One change, according to a study from RetailMeNot, is that shoppers are staggering their gift-buying over a greater number of days, and starting earlier as well.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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