Binge-Watching Grows

By on Jul, 19 2016 with Comments 0

People watching TVBinge-watching is more than a trend. Now 57% of viewers say they regularly “binge” watch television programming.

That can be three or more episodes of the same show in one sitting — streamed, time-shifted on a DVR, video-on-demand or scheduled television marathons, according to a GfK MRI Research survey.

The results point to 14% of viewers who binge all or most of the time, 18% who binge “frequently” more than half of the time and 25% who “sometimes” binge about half of the time, reports MediaPost.

Binge-viewing is good for television networks hoping to entice viewers to sample new shows. Just over 40% of regular bingers say they binge-watch TV shows they’ve never seen before, compared to 35% who binge on favorite programming.

At 53%, millennials binge-watch the most and 81% of them get their programming from streaming services, according to MediaPost.

 

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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