Big ratings week for Univision

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As reported yesterday, CBS was celebrating the ratings results for last week, where it was #1 in Households, total viewers, Adults 18-49 and Adults 25-54. But there is one other big demo reported weekly by Nielsen, Adults 18-34. The winner there was Univision, with its victory coinciding with the termination of Nielsen’s previous Hispanic panel and all network rankings based solely on the single National People Meter (NPM) panel. Univision also had nine of the top 20 programs for the 18-34 demo. Univision put the word out that it "ranked as the #1 network with an +11% advantage over its nearest competitor, Fox, and beating ABC by +43%, CBS by +42%, NBC by +57%, and fully +125% ahead of CW for all Adults 18-34, not just Hispanics. Univision was also the
#1 ranked network all night every night Monday through Friday last week among the same coveted young adult demographic."


Nielsen Television Index Ranking Report

Network primetime (Live + SD) week of 08/27/07 – 09/02/07

Rank

Program

Network

Rating

Share

Audience (000)

1

TWO AND A HALF MEN

CBS

6.6

11

10308

2

POWER OF TEN – TUE

CBS

6.4

11

9893

3

CSI: MIAMI

CBS

6.1

10

9086

4

CSI: NY

CBS

6.0

11

8900

5

CRIMINAL MINDS

CBS

5.8

10

8457

6

POWER OF TEN

CBS

5.4

10

8342

7

BIG BROTHER 8-TUE

CBS

5.2

8

8138

7

CSI

CBS

5.2

9

7766

7

HOUSE

FOX

5.2

8

7951

7

NCIS

CBS

5.2

9

7466

11

RULES OF ENGAGEMENT

CBS

5.0

8

7615

12

WITHOUT A TRACE

CBS

4.7

8

6762

13

JUST FOR LAUGHS

ABC

4.5

7

7190

14

48 HOURS MYSTERY

CBS

4.4

9

6305

15

20/20-FRI

ABC

4.3

8

6128

15

JUST FOR LAUGHS-TU 8PM

ABC

4.3

8

6480

17

BIG BROTHER 8-THU

CBS

4.1

7

6212

18

60 MINUTES

CBS

4.0

9

6134

18

COLD CASE

CBS

4.0

7

6209

18

LAST COMIC STANDING 5

NBC

4.0

7

6486

18

SNL:FIRST 5 YEARS(S)

NBC

4.0

7

5880

Source: Nielsen Media Research


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