Agencies and broadcast media have something in common when it comes to the art of digital buying known as “programmatic”: It’s a win-win for both buyer and seller, a panel of experts shared Thursday in a quarterly webinar devoted to the hot sales opportunity organized by BIA/Kelsey.
Hosted by BIA/Kelsey Managing Director Rick Ducey and USIM’s Mitch Oscar, the “Programmatic Is Coming to Local TV” third-quarter update again shows that clients want programmatic for its targetability options.