Relationships, And Results, Aloha Style

By on Sep, 21 2016 with Comments 0

By Adam R Jacobson
RBR + TVBR

KAHULUI, HI — Chuck Bergson lives and works in “paradise.”

Since 1990, he has served as an owner and manager of Pacific Media Group, a Maui-based media company that owns radio stations on both the Valley Isle and on the Big Island of Hawaii.

His stations reach some of the most beautiful beaches in the world and lush, tropical locales such as the I’ao Valley.

Two of the stations are unique, and offer local programming that speaks to the native Hawaiian population, as well as the “total market” Hawaiian who enjoys a little island reggae in their life.

What’s also unique is how Pacific Media Group is growing as a company. This growth isn’t coming from the acquisition of additional radio stations. Bergson and his partners had that opportunity. Rather, the growth is happening digitally – and all from a nondescript building with no clearly visible signage on a side street behind Maui’s largest shopping mall. 

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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