Beasley decides to Reach for it in Miami
Just as Beasley Broadcast Group gets set to transfer its Miami radio assets to CBS as part of their epic swap, it is making a play to retain a toehold in the market with an FM translator. Broker: Greg Guy, Patrick Communications.
The station is W245BC, licensed to Lauderdale Lakes. It operates on 96.9 MHz with 67 W @ 131’.
The seller is Reach Communications.
The price: $190,000 cash.
Beasley is headed by George Beasley.
The station serves a portion of the market due west from Fort Lauderdale, a community it gets with its secondary contour.
Beasley stations in the market that are on their way to CBS include WPOW-FM, WKIS-FM and WQAM-AM.