Avoid ‘Audio Beige’ in Your Spots

By on Jul, 26 2016 with Comments 0

Jeffrey-HedquistBy Jeffrey Hedquist

Try mixing up audio elements in your next commercial. The use of contrast in a radio commercial will draw attention, make it interesting, create the unexpected and keep listeners from falling asleep, says Hedquist Productions, Inc. President/Creative Director Jeffrey Hedquist.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.