Online audio sales representation firm AudioHQ has finalized an agreement that allows it to become the exclusive seller of Triton Digital‘s digital audio advertising inventory in the U.S.
The deal calls for AudioHQ to support the programmatic buying and selling of audio inventory by promoting Triton’s a2x audio advertising exchange to traditional and programmatic buyers. With the arrangement, AudioHQ will assume all audio advertising inventory operations and service delivery in the U.S.
In addition to becoming Triton’s domestic ad sales rep, AudioHQ will subscribe to “Webcast Metrics Local,” Triton’s local market streaming audience measurement tool. AudioHQ Publishers that are not presently measured by the measurement tool will also be enabled for measurement and inclusion in the Triton Local Network; AudioHQ plans to rename the networks.
AudioHQ entered the digital audio advertising marketplace in 2014 and is the exclusive U.S. audio ad sales representative for SoundCloud, 8tracks, Jango, Aol Radio and Bloomberg. The company also has a content creation and distribution partnership with Paradigm Talent Agency.
Commenting on the partnership, Triton Digital CEO Neal Schore said, “We are pleased to align with AudioHQ to grow, enrich, and scale U.S. advertising efforts whereby both audio publishers and advertisers benefit. This arrangement provides our publisher partners with access to a larger and more focused sales effort, while enabling advertisers to scale their campaigns across an increased and more diversified array of audio assets.”
Matt Cutair, AudioHQ’s CEO, added, “Since the day we founded AudioHQ, our focus has always been on building the most complete monetization solution for digital audio publishers. This arrangement allows for a significantly broader approach across all sales channels, including national, local and programmatic.”
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