ATSC 3.0: A ‘Voluntary’ Path Full Of Hurdles?

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RBR + TVBR INFOCUS


The transition to the next-gen broadcast TV standard, ATSC 3.0, has broadcast TV companies such as Sinclair Broadcast Group and Nexstar Media Group excited about what lies ahead.

But, while much of the discussion has focused on new advertising opportunities, there’s a tech angle that has been barely talked about. Simply put, ATSC 3.0 can make a broadcast TV station as powerful as a wireless services company—with respect to data.

In this RBR+TVBR INFOCUS report, we examine how ATSC 3.0 can bring two new dynamics to broadcasters: Datacasting, and leasing out bandwidth.

At the same time, we review comments filed with the FCC on Tuesday afternoon (5/9) from the American Cable Association (ACA) regarding the proposed transition to ATSC 3.0. It illustrates just how MVPDs, along with the Big Four networks, may not be so anxious for any transition from the current ATSC 1.0 standard.

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