Are Radio, TV Poised To Suffer From Ad Budget Slices?

0

If local advertisers were barbers, they’d skip the shears and go for the electric razor without hesitation.


That’s because the latest data from Borrell Associates indicates that cable TV, broadcast TV, and radio — in ascending order — are set to take an immediate haircut on their ad revenue.


Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)