Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them.
That’s the key takeaway from a new CMO Council study, aptly titled “How Brands Annoy Fans.”
It’s also more fuel to the fire of broadcast radio and TV C-Suiters in their fight to win back clients who were dazzled by digital but are now perhaps paying the price for trashing good ‘ol traditional media.
