Another country heard from in iHeart rebrand

By on Sep, 25 2014 with Comments 0

iHeartMediaThe press has already gotten used to writing iHeartMedia rather than Clear Channel Media and Entertainment, and iHM itself says its audience hasn’t heard the words “Clear Channel” in some time. But bloggers at Harker’s Research nevertheless questioned the flip.

The essence of the 9/22/14 blog post by Richard Harker and Glenda Shrader Bos is that the new name is more about what the company wishes to be rather than what it is.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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