The Association of National Advertisers and Forrester Research released a white paper based on a February survey of more than 150 US marketers that found 46% are concerned about transparency of media buys. 42% said they’ve gotten more concerned in the past year. The survey found only 28% of marketers understood programmatic well enough to use it, while another 10% felt they understood it but still wouldn’t
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The Association of National Advertisers and Forrester Research released a white paper based on a February survey of more than 150 US marketers that found 46% are concerned about transparency of media buys. 42% said they’ve gotten more concerned in the past year. The survey found only 28% of marketers understood programmatic well enough to use it, while another 10% felt they understood it but still wouldn’t
