Allstate’s Mayhem stars in “hyperlocal radio experiment”

By on Jul, 22 2014 with Comments 2

allstateDrivers stuck in traffic at Elston, Western and Diversey avenues in Chicago last week may have noticed a billboard promoting Allstate’s new ad campaign. The billboard invited viewers to tune in to 99.1 FM within a few blocks of this six-way intersection and listen to recorded snippets of Allstate’s advertising character Mayhem personifying local disasters.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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