Now in their seventh year, the digital upfronts continue to shake up the media and advertising industries. They are making the case for digital video advertising in long-form TV programming and short-form online video.
Many advertisers, agencies and media buyers may now be considering the addition of digital video advertising to their media mix. But, the relatively novel concept of online TV audiences is still uncharted territory for most buyers, and many have questions about how to most effectively allocate dollars across TV and digital media.
A June 2012 report from comScore remains relevant, and we’ve traveled into the RBR+TVBR archives to present it once again for our members.