Advertisers pulling back on cable TV spending

By on Jul, 21 2014 with Comments 0

PGProcter & Gamble and GM,  two of the nation’s biggest marketers, have pulled back on ad commitments to TV networks in the upfront, contributing to a television ad slowdown not seen since the 2009 downturn.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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