Ad Money Returns to TV — From Where?

By on May, 20 2016 with Comments 0

Les MoonvesTelevision, especially at the network level, is getting more advertising dollar these days and several leaders of television ownership groups predict a strong buying upfront.

Where is the money coming from? That was a big question posted to CBS Corporation Chairman and CEO Leslie Moonves Thursday at a Needham investor conference.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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