ABC’s Modern Family is Wednesday’s #1 show
ABC finished a strong second on Wednesday in Total Viewers and Adults 18-49 (pacing within 1-tenth of a rating point for the lead), while ranking #1 on the evening with Adults 18-34 and key Women (W18-34/W18-49). For its 3rd straight telecast this season, ABC’s Modern Family stood as Wednesday’s # 1 TV show in Total Viewers and Adults 18-49.
At 8pm, ABC’s The Middle ran in a near-tie with CBS’ Survivor for #1 in Adults 18-49. In addition the ABC comedy won its half hour in Adults 18-34, Men 18-34 and key Women (W18-34/W18-49), while standing as the top-rated broadcast program in the slot with Teens 12-17 and Kids 2-11. Up for the 2nd straight week, ABC’s The Middle grew over its week-ago telecast in viewers (+5%) and Adults 18-49 (+4%).
At 8:30pm, ABC’s The Neighbors once again dominated its freshman comedy competition, beating NBC’s Guys with Kids by 2.2 million viewers and by 36% in Adults 18-49. Building its overall audience week to week (+2%), The Neighbors was also up in Adults 18-34 (+8%), Teens 12-17 (+25%) and Kids 2-11 (+13%), for its best numbers yet in its time period. The ABC family comedy hit a series high with Kids 2-11, even topping its post-Modern Family opener.
Shooting to the top of its 9pm slot in viewers and young adults, ABC’s Modern Family beat out runner-up CBS’ Criminal Minds by 53% in Adults 18-49. Modern Family saw its overall audience grow from the previous week, also increasing with Adults 25-54 (+2%), Teens 12-17 (+18%) and Kids 2-11 (+25%).
In the 9:30pm half-hour, ABC’s sophomore season opener of Suburgatory earned second in Total Viewers and Adults 18-49, while winning its slot with Adults 18-34 and Women 18-34. In Total Viewers and Adults 18-49, Suburgatory scored its highest numbers in over 9 months – since 1/11/12.
Holding a strong 89% of its Total Viewer lead-in during the 10pm hour opposite CBS’ time period veteran CSI, ABC’s Nashville continued to dominate its freshman drama competition in the slot. For the 2nd week in row, Nashville beat out NBC’s Chicago Fire by wide margins, leading by 15% in viewers and by 33% in Adults 18-49. In addition, the new ABC drama won its hour for the 2nd week in row with Adults 18-34 and Women 18-34. Nashville retained a solid 76% of its big week-ago debut audience coming out of Modern Family. ABC’s Nashville is a big gainer in DVR playback. Based on Live + 3 Day data for last Wednesday (10/10/12), Nashville shot up over its Live + Same Day numbers by +2.7 million viewers on average and spiked by +1.1 rating points (+39%) in Adults 18-49.