Building Sharply on its Lead-in Against the “Sunday Night Football” Opener, ABC’s “20/20” 9/11 Special is the Top Non-Sports Program in the 10pm Hour.
ABC’s “A Special Edition of 20/20 – Remembrance and Renewal: 10 Years After the 9/11 Attacks” More than Doubles the Net’s Numbers in the Time Slot Year to Year.
“20/20 SP Edition – Remembrance and Renewal: 10 Years After the 9/11 Attacks” (10:00-11:00 p.m.)
Building on its lead-in by wide margins in viewers (+25% – 5.5 million vs. 4.4 million) and young adults (+60% – 1.6/4 vs. 1.0/2) opposite the conclusion of NBC’s record-setting “Sunday Night Football” season premiere game (Dallas Cowboys-NY Jets), ABC’s “A Special Edition of 20/20 – Remembrance and Renewal: 10 Years After the 9/11 Attacks” registered as the top non-sports program in the 10 o’clock hour.
Despite airing against the big NFL contest, the special “20/20” improved its time period week to week with viewers (+2%) and key Adults (+23% in AD18-49/+24% in AD25-54), delivering ABC’s top Adult 25-54 number (2.1/5) in the hour in 4 weeks – since 8/14/11.
The ABC newsmagazine special more than doubled the Net’s numbers in the hour year to year among Total Viewers (+162%), Adults 18-49 (+129%) and Adults 25-54 (+163%), outperforming original programming on the year-ago night (“The Gates” = 2.1 million, 0.7/2 in AD18-49 and 0.8/2 in AD25-54).
(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/11/11)
