During the week of 8/12/13, ABC was the 2nd-most-watched TV network, outdrawing both NBC and Fox, continuing to hold the #2 position to CBS for the 2012-13 TV season. Drawing its largest-ever audience on ABC, Monday’s CMA Music Festival ranked among the week’s Top 5 most-watched TV shows. On Sunday, the freshman season finale of Whodunnit? surged 27% to close out at a series-high in Adults 18-49, and delivered the series’ 2nd-largest audience overall. ABC grew its overall audience year to year for the 4th straight week, up the most for any broadcaster (+11% from w/o 8/13/12).
Monday: With its broadcast of the CMA Music Festival, ABC won Monday in Total Viewers and Adults 18-49, leading the night for the 3rd week in a row. From 8-11pm, the CMA Music Festival: Country’s Night to Rock dominated its 3-hour time period, beating CBS by wide margins in viewers (+36%) and young adults (+33%). The CMA Music Festival spiked over last year’s telecast by 46% in viewers and by 33% in Adults 18-49. In fact, the CMA Music Festival drew its biggest-ever audience on ABC and equaled a 7-year-high in Adults 18-49 (since 2006). The Net began airing the annual program in 2005.
Tuesday: ABC’s Extreme Weight Loss was up over its year-ago telecast (on 8/12/12) for the 2nd week in a row among Total Viewers (+29%) and Adults 18-49 (+22%). In fact, on average this summer, Extreme Weight Loss is growing its overall audience by 5% through the comparable weeks last summer.
Wednesday: In the 10 o’clock hour, ABC’s The Lookout beat NBC’s summer drama (Camp) in Total Viewers (+3%), Adults 25-54 (+8%) and Adults 18-49 (+11%). Growing week to week across all key measures, ABC’s The Lookout delivered its most-watched telecast in 7 weeks and scored its best performance since mid-June among Adults 25-54 and Adults 18-49 – since 6/26/13 and 6/19/13, respectively.
Thursday: ABC’s Wipeout grew week to week by 5% in Total Viewers and by 33% in Adults 18-49 to match its best young adult performance since its season premiere in early May – since 5/9/13. ABC’s Motive saw gains over the prior week in both Total Viewers (+8%) and Adults 18-49 (+14%), equaling a 7-week high in young adults – since 6/27/13. In addition, Motive shot up week to week by 20% in Adults 18-34 to match its highest rating since May – since 5/30/13. At 10pm, ABC’s Rookie Blue stood as the most-watched program in the hour for the 6th week in a row. The ABC drama was up over the prior week by 4% in Total Viewers, by 11% in Adults 18-49 and by 17% in Adults 25-54.
Sunday: At 7 o’clock opposite the opening hour of Fox’s NFL preseason game (Colts-Giants), ABC’s repeat America’s Funniest Home Videos grew week to week by 7% in Total Viewers and by 13% in Adults 18-49 to draw its biggest overall audience and match its best young adult rating in 4 weeks – since 7/21/13. In the 8pm hour against the NFL preseason game on FOX, ABC’s Secret Millionaire was up over the prior week by 9% in Adults 18-49 to equal its highest number in more than 1 year – since 7/15/12. Despite airing against Fox’s NFL game, the season finale of ABC’s Whodunnit? marked a series high among Adults 18-49 and was the show’s 2nd-most-watched telecast. Growing for the 2nd week in a row, Whodunnit? scored solid double-digit gains in Total Viewers (+13%) and Adults 18-49 (+27%). Standing as the #2 broadcast program in the 9pm hour among Adults 18-49, Whodunnit? beat out CBS’ Unforgettable by 27% and the first hour of NBC’s Crossing Lines finale by 250%. Kam solved the murder mystery and was declared the winner of the $250,000 reward. At 10pm, an encore of ABC’s Castle dominated an original of NBC’s Crossing Lines for the 4th straight telecast in Adults 18-49. Castle outdelivered the second hour of Crossing Lines’ finale by 55% in Total Viewers and by 75% with young adults.
