A simple way to enhance your sales story hidden in plain sight

By on Jun, 15 2014 with Comments 0

Bob McCurdyIn sales, sometimes the best way to reinforce a key point is to have someone else do it for you. While selling locally, I developed the habit of scouring various trades with eyes peeled for articles that contained quotes by respected advertising executives that pertained to Radio for this reason. Besides lending additional credence to my POV, the quotes also provided an effective way to maintain my visibility between sales calls.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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