What Buyers Think About Pureplays is Wrong

By on Apr, 8 2016 with Comments 0

ResearchdirectorsincPerception is everything, but especially when broadcast radio sellers sell against Internet audio entertainment services.

“Simply fighting for a portion of ad dollars is no longer an acceptable strategy,” says Research Director Inc.’s Tyler Plahanski.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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