Hubbard’s WIL-FM St. Louis morning driver Judi Diamond and her friend Kate Frisina-White debut in a new reality-comedy show “MFF: Mom Friends Forever.” It premieres at 10:30 pm ET on Monday, 10/1 as a part of the Nick Jr. cable channel’s NickMom, TV’s new primetime comedy block just for moms.
“MFF: Mom Friends Forever” follows Diamond (who is part of 92.3 WIL’s “The Cornbread Morning Show”) and her real BFF and video-blogging partner Kate Frisina-White, as they amusingly grapple with the everyday life of working moms Nick Jr. is introducing the NickMom programming – described as “making motherhood mother funny” – to appeal to women viewers, after their kids are in bed. Nick Jr. currently reaches almost 75 million household via cable, digital cable and satellite TV.
The new NickMom show was born out of Diamond’s and Frisina-White’s popular video blog LipsticknLaundry.com. Diamond and Frisina-White created the website and video blog in 2007, and up until it was turned into “MFF: Mom Friends Forever”, the two women hosted LipsticknLaundry.com from St. Louis for the past 4 years. Both Diamond and Frisina-White reside in West County.