790 The Zone drops local, goes all-ESPN

By on May, 20 2014 with Comment 1

wqxi-amLincoln Financial Media’s WQXI-AM Atlanta, Sports “790 The Zone,” has dropped all of its daily local programming to air ESPN Radio 24/7. Additional programming will include “SportsCenter AllNight,” and the live broadcast of NBA and Major League Baseball MLB games, as well as other major sporting events.

The move may have been made after a ratings hit WQXI took after pulling “Mayhem In the AM” on 6/18/13.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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