Is Your Message ‘Marketing,’ Or ‘Convincing’?
In this Classic Intelligence Brief from January 2014, author, speaker and “media fusion specialist” Mike Rudd, who served as Sports Marketing Specialist for RadiOhio Inc. from August 2008-March 2015, reinforces the true purpose of marketing – to share with consumers the true value of your goods and services. For media, that boils down to two things: your talent and your programming.
By Mike Rudd
While some professionals feel this way, I don’t believe that marketing is convincing someone they need what you have.
In my view, marketing is about being a human and letting people know that. Marketing is about letting people know about the unbelievable product, venture, idea, or business that you have.
Nothing more, nothing less.