Is Your Message ‘Marketing,’ Or ‘Convincing’?

By on Oct, 3 2016 with Comments 0

In this Classic Intelligence Brief from January 2014, author, speaker and “media fusion specialist” Mike Rudd, who served as Sports Marketing Specialist for RadiOhio Inc. from August 2008-March 2015, reinforces the true purpose of marketing – to share with consumers the true value of your goods and services. For media, that boils down to two things: your talent and your programming.

 

mikeruddBy Mike Rudd

While some professionals feel this way, I don’t believe that marketing is convincing someone they need what you have.

In my view, marketing is about being a human and letting people know that. Marketing is about letting people know about the unbelievable product, venture, idea, or business that you have.

Nothing more, nothing less.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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