2014 Radio Mercury Awards winners chosen in NYC

By on Jun, 5 2014 with Comments 0

mercuryWinners for the 2014 Radio Mercury Awards were announced 6/4 at the 23rd annual awards reception at le Poisson Rouge in NYC. This year’s $50,000 Best of Show award was given to Wieden+Kennedy for their spot, “MomSong” for Old Spice. 

“MomSong was the clear choice and the most engaging spot we heard,” noted Matt Eastwood, worldwide chief creative officer, JWT and this year’s chief judge. “All of this year’s winners deserve to be recognized for their inspiring and exceptionally creative spots and campaigns.”

“These winning spots and campaigns are true testaments to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds,” said Erica Farber, RAB CEO and chair of the Radio Creative Fund. “Our mission is to recognize those storytellers who create an audiophoric world and truly capture our hearts and minds.”

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Matt Eastwood, JWT and Chief Judge, with Justine Armour, Best of Show Winner W+K, and Erica Farber

This year’s Marketer of the Year Award was presented to GEICO. Bruce Reese, CEO of Hubbard Radio presented this year’s award to Amy Hooks, broadcast marketing manager from GEICO. Erica Farber noted that “their partnership with the radio industry over the past several years to drive key objectives forward by leveraging the medium’s strongest equities has truly set GEICO apart. The unique manner in which GEICO localizes their spots and their commitment to initiatives such as the “Something to Be Proud of” vignettes targeting Federal employees are just a few more of the many examples of their effective, strategic, and creative use of the Radio medium.”

The ceremony was hosted by Eric and Kathy from Hubbard Radio’s 101.9 The Mix in Chicago, and included the following presenters: Jim & Kim from CBS Radio’s Fresh 102.7, Wendy Wild from CCME’s WKTU, DJ Enuff from Emmis Communication’s Hot 97, and Ino Gomez from Univision Radio’s WADO 1280 AM. DJ Whutevva from CCME’s Power 105.1 served as the guest DJ for the night.

In attendance were numerous leaders from the creative and advertising community including the aforementioned Matt Eastwood, DDB NY, Bill Koenigsberg, Kimberly Aiello, Christine Lembo, Melissa Zeoli, Lauren Russo from Horizon Media; Bill Brower, Melissa Halicy, Amy Hooks from GEICO; Brad Higdon, Dean Jarrett, Jackie Davenport from the Martin Agency; Jim Elliott, Y&R NY; Jill Applebaum, JWT NY. Also in attendance were creative teams from the Barbarian Group, Barton F. Graf 9000, BBDO NY, DDB Chicago, DDB NY, Deutsch LA, Kirshenbaum Bond Senecal + Partners, Ogilvy & Mather, Wieden+Kennedy, and Y&R New York.

The winners:

 

$50,000 Best of Show

Momsong

Old Spice

Wieden+Kennedy

 

$6,000 Agency/Production Company

F&Easy

Fresh&Easy

Ignited

 

$3,000 Agency/Production Company

Grandma/Goth

Netflix

Deutsch LA

 

$1,500 Innovative Use of Radio

Endangered song

Smithsonian’s National Zoo and Conservation Biology Institute

DDB NY

 

$3,000 Integrated Radio Campaign

It Can Wait

AT&T

BBDO New York

 

$3,000 Integrated Radio Campaign

Thoughts

New York Lottery

DDB NY

 

$3,000 PSA

Learned

AdCouncil

DDB NY

 

$6,000 Radio Campaign

I’m Sorry, I Was Eating a Milky Way

Mars, Inc. – Milky Way

DDB Chicago

 

$3,000 Radio Campaign

Netflix Holiday Radio

Netflix

Deutsch LA

 

$1,500 Radio Promotion of Year

2013 iHeartRadio Music Festival

iHeartRadio

Clear Channel Media + Entertainment

 

$6,000 Radio Station Produced

Dent

Buy Doors Direct

Clear Channel Creative Services Group

 

$6,000 Spanish Language Campaign

Wake Up

Pepsico

JWT San Juan

 

$3,000 Spanish Language

James Bond Ortega

Argentina New Cinema

Conill

 

$1,500 Student

I’m Going to Die

The Humane Society

Portfolio Center

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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