2014 Radio Mercury Award finalists named

By on May, 9 2014 with Comments 0

mercury157 radio spots and campaigns have made it to the finals of the 2014 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. DDB NY and Clear Channel Media + Entertainment lead this year’s entries throughout multiple categories. Publicis Kaplan Thaler and The Richards Group closely follow with multiple nominations. The Radio Marketer of the Year will be awarded to GEICO at the June 4 awards event at Le Poisson Rouge in New York City.

The 2014 finalists incorporate a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.

“This group of finalists all created stories to help develop their client’s brand and messaging,” noted Matt Eastwood, chief creative officer, DDB NY and Chief Judge for the 2014 Radio Mercury Awards. “We really heard a new level of creative executions specific to what radio does best and that is storytelling.”

“Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer,” said Erica Farber, RAB CEO. “Not only am I encouraged by the creative use of radio, which is always set at such a high bar, but I am thrilled to see the caliber of radio station produced spots and campaigns shining in this year’s competition.”

The final round judging panel included Chief Judge Matt Eastwood, chief creative officer, DDB NY; Jill Applebaum, group creative director, JWT NY; Chris Beresford – Hill, executive creative director, BBDO NY; Wayne Best, founder, COG NYC; Pablo Buffagni, chief creative officer, Grupo Gallegos; Jim Elliott, chief creative officer, Y&R NY; Mark Gross, executive vice president / executive creative director, DDB Chicago; Joe Johnson, executive creative director, Publicis, NY; and Jeff Vinick, EVP, Executive Creative Officer, Deutsch NY.

2014 Radio Mercury Awards Finalists: – To listen to this year’s finalists click here.

Agency/Production

 

Smelliest Words 1

Breath Savers

Arnold

 

Smelliest Words 2

Breath Savers

Arnold

 

Retirement Speech

The Mutual Fund Store

Bailey Lauerman

 

Chandler

AT&T

BBDO New York

 

Fog Head

McDonald’s

Bernstein-Rein Advertising

 

Food Sedan

McDonald’s

Bernstein-Rein Advertising

 

Function Brain

McDonald’s

Bernstein-Rein Advertising

 

Congrats Tina

New Mexico Health Insurance Exchange

BVK

 

Purse Radio Spot

Wellmark

Campbell Mithun

 

S’No Risk Weather Guarantee

Toro

Campbell Mithun

 

Tobacco Free Radio – Maggie

Texas Health Resources

Commerce House

 

Adjectives

Arby’s

CP+B

 

Cousin Bobby

The Clorox Company – Pine-Sol

DDB California

 

I’m Sorry, I Was Eating a Milky Way – Sitter

Mars, Inc. – Milky Way

DDB Chicago

 

I’m Sorry, I Was Eating a Milky Way – Troop Leader

Mars, Inc. – Milky Way

DDB Chicago

 

I’m Sorry, I Was Eating a Milky Way – Valet

Mars, Inc. – Milky Way

DDB Chicago

 

Meeting

New York Lottery

DDB NY

 

Thoughts – Wheresquirrel

New York Lottery

DDB NY

 

CEO/Hippie

Netflix

Deutsch LA

 

Grandma/Goth

Netflix

Deutsch LA

 

Baby Seals

Security Service Federal Credit Union

Greatest Common Factory

 

Wine

Security Service Federal Credit Union

Greatest Common Factory

 

Best Dressed

Dos Equis / Heineken

Havas Worldwide NY

 

Mousehole Theater – “Browser”

Reckitt-Benckiser / DCON

Havas Worldwide NY

 

Was I Good This Year?

Wisconsin Lottery

Hy Connect

 

F&Easy

Fresh&Easy

Ignited

 

When I Grow Up

McDonalds

Leo Burnett

 

Parachute Pants

Jeopardy

Oink Ink Radio

 

Back To School

Great Clips

Periscope

 

Baby Abstract

P&G / ZzzQuil

Publicis Kaplan Thaler

 

Calculus Checkers

P&G / ZzzQuil

Publicis Kaplan Thaler

 

Semicolon Mime

P&G / ZzzQuil

Publicis Kaplan Thaler

 

Built for Speed – Office

California Academy of Sciences

Ron Foth Advertising

 

Giant Dinosaur Egg Hunt

Columbus Zoo and Aquarium

Ron Foth Advertising

 

Beef Burgundy

MILLER COORS

Saatchi and Saatchi

 

Remote Control

MILLER COORS

Saatchi and Saatchi

 

Algebra Land

Colonial Williamsburg

The Martin Agency

 

French Accent

Colonial Williamsburg

The Martin Agency

 

Pat A Cake

GEICO

The Martin Agency

 

Autocorrect

Motel 6

The Richards Group

 

If It Ain’t Chikin Itz Cheetin

Chick-fil-A

The Richards Group

 

Ooh Babee I luv yer Grill

Chick-fil-A

The Richards Group

 

Shake

Motel 6

The Richards Group

 

Zombies

Motel 6

The Richards Group

 

Kid

Great Clips

Van Winkle + Pearce

 

Momsong :30

Old Spice

Wieden+Kennedy

 

Momsong :60

Old Spice

Wieden+Kennedy

 

Scary

Papa Murphy’s

WONGDOODY

 

Eagle Drummer

Hillshire Farms – Ball Park Finest

Young & Rubicam NY

 

Millard Fillmore

Hillshire Farms – Ball Park Finest

Young & Rubicam NY

 

Robo-Abe

Hillshire Farms – Ball Park Finest

Young & Rubicam NY

 

Innovative Use of Radio

 

Alan Varner

Little Caesars

Barton F. Graf 9000

 

Endangered song

Smithsonian’s National Zoo and Conservation Biology Institute

DDB NY

 

Speakers

Designated Drivers on Demand

Esparza Advertising

 

Wake Up

Pepsico

JWT San Juan

 

Six Corners Radio

Allstate Insurance Company

Leo Burnett

 

21 Grams Short

Belgian Road Safety Institute

TBWA Brussels

 

Integrated Radio Campaign

 

Alan Varner

Little Caesars

Barton F. Graf 9000

 

It Can Wait

AT&T

BBDO New York

 

Super Bowl Weekend Powered By M&M’s!

M&M Mars

CBS Radio New York / WFAN AM & FM

 

Thoughts

New York Lottery

DDB NY

 

Enjoy The Road Ahead

SafeAuto Insurance Company

Greatest Common Factory

 

Honor This

Sprint

Leo Burnett

 

Pain and Gain

Paramount Home Media

Radio Tag

 

7 Days to Sunday: Super Bowl Football Fan Machine

Horizon Media

WestwoodOne

 

PSA

 

Learning

AdCouncil

DDB NY

 

Annie

DPA

Dieste

 

Happy Birthday, Smokey Bear

The Advertising Council

FCB West

 

Toys

States United To Prevent Gun Violence

Grey

 

You Can’t Hear Our Differences

Polyphony

gyro

 

BBQ

Ad Council/AdoptUSKids

Kirshenbaum Bond Senecal + Partners

 

Gay Wedding

Anti-Defamation League

Publicis Kaplan Thaler

 

Police Officer

Anti-Defamation League

Publicis Kaplan Thaler

 

Inspiration

Special Olympics

Wunderman

 

Tree Love Jam

Tree People

Wunderman

 

Mozart

Newtown Action Alliance

Young & Rubicam NY

 

Radio Campaign

 

Lumberjack Singers

MNsure

BBDO Proximity Minneapolis

 

Fog Head & Function Brain

McDonald’s

Bernstein-Rein Advertising

 

Get Up On Outta Here

AirFastTickets.com

Clear Channel Creative Services Group

 

Mountain Calling

Windham Mountain Resort

Clear Channel Creative Services Group

 

I’m Sorry, I Was Eating a Milky Way

Mars, Inc. – Milky Way

DDB Chicago

 

Powerball – Social, Meeting and Picture

New York Lottery

DDB NY

 

Thoughts

New York Lottery

DDB NY

 

Netflix Holiday Radio

Netflix

Deutsch LA

 

Forever First

First Citizens Bank

Factory Detroit Inc.

 

Body Solutions

Body Solutions

Fitzgerald+CO

 

Lederhosen and Spork

Summit Brewing Co.

Gabriel deGrood Bendt

 

Seeds of Doubt – (Wife, Husband, Kids)

California Milk Processors Board

Goodby Silverstein & Partners

 

Baby Seals, Dignity, Wine

Security Service Federal Credit Union

Greatest Common Factory

 

Mother

Urology Specialists

Journal Broadcast Group

 

Wake Up

Pepsico

JWT San Juan

 

The Everyday Collection

Target

mono

 

Fairy Godmother Classics

NASCAR

Ogilvy

 

Tough Questions

Jeopardy

Oink Ink Radio

 

A Minute for the Animals

PETA

People for the Ethical Treatment of Animals

 

Moontower Comedy Festival

Moontower Comedy & Oddity Festival

proof advertising

 

ZzzQuil Sleep Radio / Snippets Calculus Checkers

P&G / ZzzQuil

Publicis Kaplan Thaler

 

Shiny-16th Century-Intro

Splash Express

Sonoma Media Group

 

The Breathe Easies

Ad Council

The Barbarian Group

 

2013-14 Motel 6 Radio

Motel 6

The Richards Group

 

Fishy Jokes

Oak Park Natural Pet and Fish

Tribune

 

Scary Good Coffee

Dark Matter Coffee

Tribune

 

ID Angel – What is ID Angel?; Right Now;

Revolutionary

ID Angel

Zubi Advertising

 

Radio Promotion of the Year

 

Rain

KXL Promo

Alpha Broadcasting

 

KNZR AM FM Greatest Generation

Various Clients

Buckley Radio Bakersfield

 

Wing Bowl 22

WIP Radio – Steven Singer Jewelers

CBS Radio

 

2013 iHeartRadio Music Festival

iHeartRadio

Clear Channel Media + Entertainment

 

iHeartRadio Congrats Jared Leto

iHeartRadio

Clear Channel Media + Entertainment

 

iHeartRadio Music Awards Tease

iHeartRadio

Clear Channel Media + Entertainment

 

iHeartRadio Music Festival 2013 Tease

iHeartRadio

Clear Channel Media + Entertainment

 

Y100 Jingle Ball

WHYI

Clear Channel Media + Entertainment

 

Hot Holiday Wish

Hot 101.5 and Aio Wireless

Cox Media Group Tampa

 

Salute Your Hero

Wendys

Entercom Norfolk

 

Keep Humming Along

Texaco

Katz Media Group

 

The Black Keys

Warner Brothers Records / Q Prime

Radio Tag

 

Madea Stuff a Family Stocking

Tyler Perry’s Madea Christmas

Steve Harvey Radio Network

 

Cubs Summer

Chicago Cubs

Tribune

 

Radio Station Produced

 

Dent

Buy Doors Direct

Clear Channel Creative Services Group

 

Earmuffs

Windham Mountain Resort

Clear Channel Creative Services Group

 

Lunchtime Momma

Bimbo Bakeries

Clear Channel Creative Services Group

 

Shake Your Buddha

AirFastTickets.com

Clear Channel Creative Services Group

 

700 WLW Salute Thanksgiving Workers

WLW

Clear Channel Media + Entertainment

 

Blown Away

iHeartRadio

Clear Channel Media + Entertainment

 

Don’t Tell Mommy

Lily & David Fine Jewelers

Clear Channel Media + Entertainment

 

EA-Officer

Events & Adventures

Clear Channel Media + Entertainment

 

Radio Works

Clear Channel Media + Entertainment: Cedar Rapids/Iowa City

Clear Channel Media + Entertainment

 

WLW Opening Day 2014

WLW

Clear Channel Media + Entertainment

 

Zerorez Potty Patch

Zerorez

Cox Media Group Atlanta

 

Soulshine Pizza – Freaky Fall

Soulshine Pizza

Cromwell Radio Group

 

Roll Call

Washington Potatoes

Disney

 

“Erv-toberfest”

Erv’s Mug

Entercom Milwaukee

 

Monster Mother Trucker

Flower Gallery

St. Pier Group / Renda Broadcasting

 

Are you bored?

Santa’s Village Azoosment Park

Tribune

 

Fishy Jokes 1

Oak Park Pet and Fish

Tribune

 

Scary Good Coffee 7

Dark Matter Coffee

Tribune

 

Stories

MoreFm

MoreFm

 

Fast Lane Operetta

Fast Lane Outfitters, ASAP Energy Inc.

Wright Broadcasting Systems

 

Can You Imagine

Gunther’s Games

Zimmer Radio and Marketing Group

 

Spanish Language Single

 

Surrounded by Flavor

McDonald’s

Alma DDB

 

Sushi

Betis Olive Oil

BBDO Puerto Rico

 

James Bond Ortega

Argentina New Cinema

Conill

 

Alarm Clock

California Milk Processor Board

Grupo Gallegos

 

Boss

California Milk Processor Board

Grupo Gallegos

 

Demon

Pizza Patrón

Richards / Lerma

 

Spanish Language Campaign

 

Ad a Lil’ Puerto Rican Flavor

Betis Olive Oil

BBDO Puerto Rico

 

Despiertas Bien

California Milk Processor Board

Grupo Gallegos

 

Wake Up

Pepsico

JWT San Juan

 

All About Great Stories

Chicago Latino Film Festival

Lapiz

 

Student Produced

 

IT Guy

Tiger Balm

Adhouse

 

Warzone

Youth Outreach Services

Columbia College Chicago

 

The Blessing

Kleenex

Creative Circus

 

I’m Going to Die

The Humane Society

Portfolio Center

 

Detective X. Lax

Ex-Lax

The Creative Circus

 

Existential Crisis

Fancy Feast

The Creative Circus

 

Vampire

7-Eleven

The Creative Circus

 

Bullying Hurts

University of Texas at Arlington

UTA Radio.com

 

Guitar Center Radio

Guitar Center

VCU Brandcenter

 

 

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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