All Entries in October, 2007

Word-of-Mouth the most powerful selling tool

Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according...

In-tab improvement in Houston and Philly

Arbitron has released the PPM weekly report for the survey week of September 6-12 and proudly noted improvement in in-tab performance for both Houston...

Detroit's Free FM goes all Sports in simulcast

Another "Free FM" bites the dust: CBS Radio’s Talk WKRK-FM "Free FM" in Detroit flipped to Sports at 3PM yesterday in a simulcast with...

Public TV website popularity examined

The Media Audit released an analysis of Public TV viewers and website visitors with a ranking of the top markets for percentage of adults...

CSN attempt to undelete fails

The plans of noncommercial CSN International to construct CP WWTS-FM in Logansport IN fell apart when less than a month before the construction deadline,...

Banta slowing encircling the Big Apple

Charlie Banta already has a pair of station in the shadow of New York City in the form of Jersey shore combo WADB-AM/WJLK-FM Asbury...

St. Louis and alcoholic beverages spots examined

Media Monitors took a look at alcoholic beverages advertisers, the city of St. Louis and their use of spot radio. In St. Louis last...

US ad growth to slow before 2008 Olympics

Growth in the US ad market here in the US will slow this year due to the credit squeeze and a housing slump, ZenithOptimedia...

CC Radio to offer ad trades for HD Radio giveaways

Jeff Littlejohn, Clear Channel Radio EVP/Distribution Development and Steve Davis, SVP/Engineering & Capital Management, tell RBR that the company is ramping up in many...

Tribune settles with IRS

Tribune Company announced a settlement of its long-running tax dispute with the IRS. Tribune had appealed a 2005 US Tax Court decision disallowing the...

Millions use radio for news

A real estate consultant who was interested in helping agencies make sure they’re getting the most bang for their PR buck did a survey...

Give us just a little more time

The FCC did its ten-study data dump on media ownership 7/31/07 and immediately asked for public comment by 10/1/07, with reply comments due two...

Newspapers hoping to cut into churn

The trade-off is that subscription numbers will fall, but by curtailing strenuous efforts to pull in fringe, deal-enticed subscribers who generally exit once the...

Jerry Lee puts his money where his mouth is

If you heard Jerry Lee speak Friday in Charlotte, you heard him talking about giving guarantees to advertisers to prove the value of radio....

Emmis leaves Interep for Katz

Emmis Communications has ended its long-time rep deal with Interep and its D&R Radio Sales and moved over to Katz Radio Group. KRG will...

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