Is Sweep move March Madness?
Am I the only one bothered by Nielsen's move of the February 2009 Sweep to March 2009?The announcement from Nielsen came as a surprise. Nielsen
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mark walker
on
07 May, 2008 08:25:00
Paul- you are awesome! I am so glad to see you again!
Ray Somich
on
05 May, 2008 07:11:27
As always, John Gorman tells it like it is, whether we want to hear it or not. How sadly ironic that radio's success has been ...
Jack Messmer
on
04 May, 2008 10:25:01
Thanks for your comment.
Does anyone else want to weigh in supporting this move? Do the sweeps really matter that much these days?
Jack Messmer
Executive Editor
RBR/TVBR
Tim Keating
on
02 May, 2008 07:44:28
Am I the only one bothered by Nielsen's move from February 2009 Sweep to March 2009?
The announcement from Nielsen came as a surprise. ...
Charlie Ferguson
on
02 May, 2008 05:40:09
As a 2-book Condensed Market that doesn't even get trends from Arbitron, one can foresee some real struggles with some particularly aggressive agencies. Since ...